Ad creatives · Concept · 2026
Ads that look edible
Four concept ads: fragrance, skincare, aperitivo, wine
- Role
- Idea, copy, type and layout
01 · Brief
Want it to look edible?
Four concept ads for fictional brands: a fragrance, a skincare serum, an alcohol-free aperitivo and a natural wine club. For each one I made the idea, the copy, the type and a layout ready for Instagram and Meta ads.
02 · Key decisions
Read in two seconds
Every ad reads in the same order, so it works while someone is scrolling past.
Headline
The desire, not the feature: be the most tempting thing in the room.
Product
The biggest thing on screen, shown as what it smells or tastes of.
One line
What it is, in a single sentence.
Button
One clear action, easy to spot, in a colour that stands out.
03 · Direction
Four names, four ideas
Morello
A black-cherry fragrance shown as what it smells of: the bottle among cherries on an old silver tray.
Aril, the juicy seeds of a pomegranate
A vitamin C serum between two pomegranate halves, as if the fruit had been pressed straight into the bottle.
Serata, Italian for an evening out
An alcohol-free aperitivo from above. The headline turns the hangover into the reason to buy.
Decant, what you do with a good wine
A wine club in one pour: the club does the choosing, you just hold the glass.
Concept work: the brands are fictional. Images are stock photos and composites.
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